The objective was to develop a campaign centered on PayPal payment integration into Payoneer payment platform.
We aimed to create an exciting and engaging communication campaign to share with Payoneer customers that it is now even easier to pay and get paid, thanks to our PayPal integration.
And at the same time enhance our customers reassurance in safety and flexibility of Payoneer platform.
This project was a joint effort of product marketing, content, and design teams. Upon receiving the brief, I collaborated closely with the content team to craft and present various creative direction options. When the creative direction was approved, I've worked on the key deliverables for the campaign.
I worked on this campaign from the stages of the concept till producing all final deliverables, including: animated social media banners, emailers and landing page.
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